ENBYX TOTAL WASTE
ENBYX – TOTAL WASTE, Yaron Maïm, Berlin, 2019. Presented in Miss Read Berlin, Stademonia Tattoo Stockholm, Queer Xmas Market, Butch Cut, Studio 183, Berlin Graphic Days, 48H Neukölnn Altes Finanzamt, amongst others. Limited edition of 55 copies, 200x265mm, 32 pages, risograph printed on 100% recycled paper, 4 colors cover (aqua, fluo yellow, raspberry, black) on 290g paper, 2 colors body (raspberry, black) on 115g paper, numbered & stamped. Concept, performance & fashion: Yaron Maïm / Video: Ayshe Kizilçay, Elene Naveriani, Yaron Maïm / Photo: Neige Sanchez / Sound: Fu, Clovis, kAZ / Editor: Aren Oakland / Risograph Printing: Drucken3000 / Augmented Reality: Artivive / Special thanks to Louise Naudot.
ENBYX – TOTAL WASTE (Berlin, 2019) is an augmented reality book by Yaron Maïm about DIY culture and non-binary gender practice.
ENBYX refers to “enby”, which stands for “NB”, short for Non-Binary. ENBYX playfully addresses the paradox of being a gender non-conforming artist in a capitalist society: a simultaneous invisibility or non-existence, and a hypervisibility that is too much for this world. The multilayered work is enhanced by short videos that the user can view with a smartphone. It combines themes to trigger imagination and queer narratives. The speculative fiction presents DIY fashion items, drawings, personal photos, performance documents and a poetic text about sewing as a practice of resistance.
ENBYX is a failure. It is an experiment about (self-)sustainability. During the art making process, I decided to create and sell “sexy” ecological products. I failed. First, I couldn’t cover my costs. Second, tracking the origins of the material and sticking to an ethical approach burned all my personal resources. I engaged into a multi-level analysis: I shifted from art to fashion, I learned about the notion of cultural appropriation by refusing to keep on designing a “kimono”, I sold in local art markets while wearing drag make-up and explicitly talking about political issues, I negotiated the production costs with independent printers and augmented reality developers, I wrote a blockchain blog to participate in a decentralized cooperative art market place, I thought day and night about how to “Undo-It-With-Others”, I carried in my chariot heavy boxes full of books, prints and t-shirts. A total waste!
Living and working as a gender non-conforming artist in a capitalist society is impossible. Failing is the only way if I want to become autonomous. While I am dazzled by the ones who succeed, my production, and myself as an author, are tokenized. The celebration of few successful artists perpetuates the myth of the genius, i.e an individual with competitive advantage. The desire of success and social recognition drove me to compete with highly creative strategies. I put all of my efforts in creating strong images that attracted the audience. ENBYX is a TOTAL WASTE.
#AugmentedReality #SelfPublishing #FailureFashion